WHAT IS OUTLET?
The term “outlet” includes end-of-collection items, clothing stock, consumer returns, unsold surplus in stores and warehouses. Other sources of outlet clothing include complaints, samples (production samples) that were never introduced into the collection. An outlet store may offer clothing from world-renowned brands, popular premium brands, or from well-known retail chains – at more attractive prices.
OUTLET CLOTHING WITH AND WITHOUT LABELS
There is a possibility to purchase outlet clothing in its original packaging (e.g., in plastic) with the manufacturer’s label. This type of clothing is usually sold as warehouse or production surplus. However, this is not always the case. Outlet stores may sell items without any reference to the manufacturer or the retail chain that originally sold them. Manufacturers and retailers may also remove labels or require the removal of the brand name for resale. Such information may be included in the product description, such as a note on the label.
IS IT WORTH BUYING AN UNKNOWN BRAND FOR YOUR OWN STORE?
Often, outlet wholesalers have collections with unknown brands to us. This is because they are not available for retail in our country. Sometimes, fashion labels impose specific restrictions on where a particular garment cannot be resold. Brand awareness can vary significantly between countries. A brand may be widespread in one country but scarcely known in a neighboring one. Supplying an outlet store with such stock doesn’t necessarily mean something negative – in fact, it allows offering customers the added value of a unique product in very good quality at a similarly attractive price.
DEFINE YOUR TARGET AUDIENCE BEFORE PURCHASING OUTLET GOODS
When selecting the assortment for your own store, it’s important to know your customers and define your target audience carefully. Do students come to us, or maybe people with office jobs? Are the customers active or do they choose other forms of leisure activities? Do they have children, and if so, what age? It’s worth asking and answering such questions before purchasing. This approach allows for a better selection of suitable stock, which greatly impacts the success of introducing a new range in your store.
POPULAR MYTHS ABOUT OUTLET CLOTHING
So, what is outlet clothing not? It is not always damaged clothing with reduced prices due to defects. Outlet clothing doesn’t necessarily mean that it’s counterfeit from well-known brands. However, you should always check whether the goods are authentic and if the supplier offers what they declare. It’s also worth noting that outlet clothing is not only available in special, large galleries. It can also be offered by a physical clothing store, an online store, or an outlet wholesaler. Outlet wholesalers often also offer second-hand clothing, as they try to comprehensively manage the produced clothing and act in accordance with the principles of Circular Fashion.
THE ADVANTAGES OF OUTLET GOODS
Outlet clothing offers many benefits. Firstly, it is interesting to future owners because outlet clothing from prestigious and popular brands usually comes at attractive prices. Additionally, the purchased clothing is reused, rather than being destroyed or becoming waste, which is better for the environment.
Outlet clothing also includes textiles from companies that are only known abroad and produce high-quality clothing in a wide range of sizes. Although they may not be well-known in Germany, a brand outside of Germany can be highly sought after. Therefore, it’s worth considering outlet clothing to discover new clothing brands and offer them to your customers.
Outlet clothing also offers the opportunity to provide customers with several sizes of the same fashion piece. On the other hand, second-hand clothing is always unique. When buying from a wholesaler, you can also learn more about the terms of purchase and sizing.
See also: High-Quality Used Clothing
OUTLET WHOLESALE – CONTACT US
Our wholesale for used clothing also includes outlet goods. Our customers can either pick up the goods directly from our warehouse, or we can gladly organize the transportation of larger loads for you. Shipping clothing by courier to you is also possible. We also act as a sorting facility for used clothing. We would be happy to advise you so that we can offer you product groups that best suit your business model and your expectations.
Learn more about our product offering. We look forward to hearing from you!